Ooops!
I’ve often lamented that most posters are designed by amateurs. I have rarely seen a case for using professionals as compelling as this ad, which was a full page in several American newspapers:
It’s an attractive and well designed ad. Except for one thing.
The brain is backwards.
Not being able to get a brain the right way round is not the signal you want to send when you are trying to announce a “new era of discovery in brain research.”
(via Better Posters)
Tumblr: http://ift.tt/1eHlahZ
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